I'm sick of people thinking that efficiency is going to be sufficient. I'm sick of seeing people say, "I'm going to reduce my carbon footprint," and think that being less bad is being good. I'm sick of a lot of people saying, "I have recycled content. And that makes me good." But they're recycling PVC, and they're providing carcinogens and plasticizers into children's' environments, claiming to be eco-warriors when they're recycling cancer. I want healthy, safe things in closed cycles, not just being less bad.
-William McDonough (Forbes Article -8.4.10)
